The Cadillac F1 team Adopts Apollo Program Playbook to Assemble Squad from Scratch for Melbourne Grand Prix.

Approximately twelve months in the past at the Nevada Grand Prix, the Cadillac racing team were at last granted the go-ahead as F1's latest participant for the 2026 season. Establishing the team from the ground up has required a hectic work rate that the principal, Graeme Lowdon, has equated to the NASA lunar mission. As F1 arrives on Vegas this weekend, the team are aware the deadline is approaching.

The Race Against Time to Melbourne

At the final race of the season to be held in the United States, with approximately a hundred days to go before they take to the track for the inaugural time in Australia at the 2026 season opener, the Cadillac F1 project have advanced rapidly but, in what must seem like a monumental task, they are conscious there will not be enough hours in the day.

The technical director, Nick Chester, came aboard the newly formed operation in the spring of 2023 soon after it was created, when the team were without even an confirmed place. He has been at its center ever since and enjoys a knowing grin when reflecting on the experience.

“You can have a brief moment thinking back at what you have accomplished and go: ‘Wow, isn’t this fantastic what we’ve done in under three years,’” he notes. “And then the very next instant you think: ‘Yeah, we still have a great deal to do.’”

A Unique Task

Chester achieved victories at the Renault team in Fernando Alonso’s championship-winning years of the mid-2000s and was in control of engineering strategy at the recently formed Mercedes-Benz Formula E team, but no previous experience has quite compared with the task of launching the quintessentially American Cadillac brand, a works entry backed by the corporate entity, General Motors Corporation, into the pinnacle of motorsport.

“Creating an F1 team from nothing, when are you ever going to get a chance to do that?” he says. “There's nothing comparable. In an established team you rarely get the opportunity to alter cultural approach.”

With each passing day that goes by focus are increasingly concentrated on the impending moment of truth in Melbourne and expectations are being handled.

“You have to assume that any new team entering the sport is probably going to finish last but merely participating will be an achievement in itself,” Graeme Lowdon noted earlier this year and while Chester echoed this he thought the team had a reputation to build as well.
“Our primary goal we want to show is that we deserve to be there,” Chester explains. “So that we show up and we perform competently. We want to show that this is a professional operation doing the right things on the track. Once we prove that we are a legitimate team, then we want to show improvement from there on.”

Racing Talent and Team Building Effort

In the summer they signed Sergio Perez and Bottas as their drivers for 2026, a tandem notable for their invaluable experience in competing at the front in two of the sport’s biggest teams, the Red Bull team and Mercedes, and Bottas reflected the sentiment of fighting spirit.

“Naturally, we have a realistic outlook,” he commented. “We face a massive task to do, and it will likely be most likely a difficult start, because this is Formula One. But our goal isn't to stay at the back. I am confident with this structure, with these individuals, these people, it's entirely possible we won't be able to progress rapidly to the front and taste victory.”

To achieve that goal recruitment has been in top gear, with employees now reaching in excess of 400 and intended to reach the goal of 600 members quickly. Alongside their current base at the Silverstone circuit, the team are in the phase of finishing an main base at Fishers, Indiana in the Indianapolis area and there is the GM plant in Charlotte, where they are building the center to produce the 2029 engine, scheduled for the 2029 season – until then they will use Ferrari power units – and the Toyota wind tunnel in Cologne. It is a sophisticated organization, at odds with the trend in F1 for greater centralisation, and has prompted the innovative team culture to which Nick Chester referred.

Space Mission Inspiration

“We've drawn heavily from the Apollo project,” stated the team principal ahead of the British GP in mid-season. “We have a clear-eyed view, we understand how difficult it is. The timelines, are extremely compressed. Well, it's not a space expedition, but it feels like it sometimes.”

So they have adopted, as opposed to the conventional chain of command, a flat management structure comparable to that of NASA's, where there were a assortment of project teams all focusing on distinct elements of the project at a variety of locations.

“In a system where you follow a procedure where a challenge emerges and they report it to their supervisor, that supervisor talks to a manager in another department, it travels back down, the process is very slow,” says Chester. “We give authority to people to really get on with it. Eliminating managerial sign-off for all decisions is so much cleaner and more rapid.”

The Future

The success of this flexible strategy will be proven in the heat of competition next season and there is no little amount at stake for F1, too. Cadillac have taken on as their reserve driver the 25-year-old Californian Colton Herta

Patricia Gomez
Patricia Gomez

A tech journalist and trend analyst with over a decade of experience covering digital innovations and cultural shifts.