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TikTok is introducing a fresh option that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it currently hosts in excess of 1 billion content made with AI.

Testing and Rollout

The new functionality is being tested over the following weeks before a widespread rollout. This development coincides with a increase in content created by AI, fueled by recent content generation software.

AI Proliferation Online

Studies have shown that almost a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.

“We know from our community that a lot of users appreciate content produced via AI tools, from digital art to science explainers, and we intend to offer the community the option to see more or less of that, depending on their own preferences,” said a platform representative.

Volume and Proportions

The platform announced that there are now 1.3 billion videos on its app identified as AI-generated. In total, over 100 m media items are uploaded to the service every day, making clips made by AI a limited percentage of its total content library.

Customizing Your Feed

Members will be capable of limit or boost the amount of artificial media they watch by accessing the “manage topic” option in the app and selecting AI-made media. Further subjects that are already be modified under the filter encompass current affairs, style, aesthetics, and dance.

Platform Guidelines

The platform’s guidelines require content makers to tag lifelike AI-made content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

In addition, the app will now add an AI-generated watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from trying to bypass the disclosure requirement.

Educational Initiatives

TikTok is also introducing a two million dollar AI literacy fund for experts and groups to create educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to teaching computer science.

Moderation Strategy

The video-sharing app has defended its moderation strategy, during discussion over intentions to lay off numerous content moderators in the United Kingdom. It is expected to cut a significant number of roles in its user protection division in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most distressing content before it has to be seen by staff. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”